Invite your friends on Twitter, Facebook, LinkedIn, and Instagram to try your product or to join your company.

Invite your friends on Twitter, Facebook, LinkedIn, and Instagram to try your product or to join your company.

Obviously, there is no substitute for your warm market. Network marketing is a relationship business. And, to a certain extent, recruits sign on with you and customers buy from you based on your relationship credibility which means that you are putting your credibility on the line. For this reason all network marketing companies ask consultants to make a prospect list which is first led by the “low lying fruit:” family, friends, neighbors, co-workers, business associates, church members, PTA members, club members, Facebook friends, etc.

Beyond the “low lying fruit,” head to your social networking contacts on the web. Invite your friends on Twitter, Facebook, LinkedIn, and Instagram to try your product or to join your company. Try to get the most use out of these social networking websites by marketing in the ways that those who join these sites like to be marketed to… For instance, when you receive a fresh batch of cosmetics or a new pair of shoes from your

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The need for capital is in inverse proportion to your ability to recruit.

The need for capital is in inverse proportion to your ability to recruit.

This is the million dollar question. The need for capital is in inverse proportion to your ability to recruit. Your network marketing company will either have hired that talent or you will bring on a vice president of marketing to help search for key first leaders, typically under some type of Presidential Founder Program, which will include protocols for products and rewards to key first leaders.

Distributors should first search their “warm market,” that is to say, family, friends, work, church, clubs, etc. Surprisingly, if one looks at the top distributors of many companies, it will be noted that they did not have experience in MLM, but rather their success was driven by their passionate bonding with product, management, sales leaders, and vision of

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As a consultant, where did you first begin selling your products/services?

It is often said that direct selling/MLM/network marketing is about first sharing your product and services within your spheres of influence, that is to say, first harvest the low lying fruit. This means calling upon your friends, family, social acquaintances, co-workers, members of your church, religious group, fraternal organizations, etc. In other words, sell where you are the most comfortable. Generally, this includes territory close to home. Generally speaking if you sell products/services at a distance then it is because you have connections. As you mature, you may venture into other territories, but it likely will be through social networking or by having an online presence.

As a consultant, where did you first begin selling your products/services? How would you rate your success during your first year as a consultant?

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Consultants often hit a dead end once they’ve exhausted family and friends as their first customers. Yet, some consultants make tremendous amounts of money without having rich (and supportive) relatives. How do they do it? Here are a few tips on how you can grow your MLM business:

1)      Never stop selling. Connect with people at the park, at your kid’s school, at your church, at parties, and at any other event where networking happens naturally. Ask for email addresses and phone numbers and make sure to keep a stockpile of catalogs, newsletters and business cards handy.

2)      Create goals for yourself. If you want to make “X” amount of money per month then do the math. How many parties will you need to have and what are the average sales you’ll need for each party? If you need two successful parties per month, then you set a goal and stick to it.

3)      Reach out to your customers. Keep track of your customers, what they bought, and when you think they might run out of product. Be sure to touch base with them to make sure that your customers become and stay repeat customers.

4)      Get organized. Use a business journal or computer program to keep track of your customers, including their names, what they’ve purchased, when they’ve purchased it, their contact information, and your general thoughts on their interest in the product and being repeat customers. At the very least they will appreciate that you’ve kept them in mind.

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Direct Selling News reported in a May 2013 article that technology is changing

the way direct sellers communicate and relate with their downline distributors and customers. The article summarizes two companies that are embracing technologies that will help assist distributors in their success:

Custom clothier J.Hilburn offers its style consultants a Style Kit iPad App featuring a “full catalog, individual client profiles, the ability to create style boards, and access to up-to-date stock information.” ViSalus enables iPhone, Android or Blackberry users to “promote the Body by Vi™ Challenge, access and manage your business on-the-go, shop, and enroll others” through its Vi-Net Mobile App. These are just a couple of many direct selling companies integrating mobile strategies.

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Mary Kay recently reported that it has attracted one million Facebook fans. The press release states:

Mary Kay, the No. 6 direct seller in the world according to the 2011 DSN Global 100, recently reached the 1 million Facebook fan mark, a number that has become the benchmark for successful consumer engagement for brands…

Read the full press release here. To read more headlines on the direct selling industry, visit mlmlegal.com.

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