Your success in network marketing is dependent on many factors. Deciding on which direct selling company you want to join is just the beginning of the process. Of equal importance, you must be open to new ideas and company developments in order to achieve success in the multi-level marketing (MLM) industry.

Here is a brief list of what it takes in order to achieve success in the network marketing industry:

1) Sell a Product that You Enjoy

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The need for capital is in inverse proportion to your ability to recruit.

The need for capital is in inverse proportion to your ability to recruit.

This is the million dollar question. The need for capital is in inverse proportion to your ability to recruit. Your network marketing company will either have hired that talent or you will bring on a vice president of marketing to help search for key first leaders, typically under some type of Presidential Founder Program, which will include protocols for products and rewards to key first leaders.

Distributors should first search their “warm market,” that is to say, family, friends, work, church, clubs, etc. Surprisingly, if one looks at the top distributors of many companies, it will be noted that they did not have experience in MLM, but rather their success was driven by their passionate bonding with product, management, sales leaders, and vision of

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This blog post is the companion post to the video: Success Stories in the MLM, Direct Selling, Network Marketing Industry, in which MLM Attorney, Jeffrey Babener, discusses the successes of leaders in the direct selling industry.

There have been many studies done in regards to what makes successful direct selling companies. Many case studies have been done about Mary Kay and her leadership, which have been cited at schools like the Harvard Business School and the Wharton Business School. Many schools have lectured on the institution of direct selling. Many people have added business modules on entrepreneurship in an effort to understand what it is about these renegade, visionary and charismatic individuals that cause people to flock to them, follow them and build this type of business for themselves.

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In the “people” business of network marketing, the question is often asked, “What is the driving force of success for MLM companies?” Creating bonds between people is important because this is a “people” business. You need to find people that have a passion for what you are doing. If you are in health (nutritional supplements, dietary products, etc.) then that tends to be easier. If you sell energy services, then you are really about helping your neighbors save on their electricity bills. It’s always best when you have distributors and consumers who are bonded to your product, bonded to your vision, and bonded to your passion. If you look at the successes of companies like Avon – which does marches for breast cancer research – or if you look at Mary Kay – which is all about the empowerment of women – or you look at Shaklee or Nikken – that are really almost health movements – you will see long-term success because they have passion. The driving force of success for a MLM company involves there being passion within the company, passion by the distributors, and passion by long-term customers who bond with the company’s products and vision.

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Just as explorer Ponce de Leon searched for the elusive Fountain of Youth, network marketing companies and distributors search for the magic factor that ensures success in recruiting and sales. Is it the compensation plan? The payout? The capitalization? Celebrity endorsement? The sizzle product? Flashy marketing materials online and offline? Famous owners?

Well, as it turns out, in study after study, all of the above factors can be very important. Companies that demonstrate these assets may very well have short-term success and occasionally long-term success. However, industry experts and observers have long since concluded that the essential ingredients – the magic formula for success – are passion and bonding. Without these essential ingredients, a direct selling opportunity can be good, but not great.

Passion and Bonding: The Absolute Essentials

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