“Legal Hotspots for Direct Selling Companies.”

“Legal Hotspots for Direct Selling Companies.”

Nikki Keohohou with the Direct Selling Women’s Alliance (DSWA) hosts the Executive Interview Forum titled “Legal Hotspots for Direct Selling Companies.” The interviewee for this hour is Network Marketing Attorney, Jeff Babener, Editor of www.mlmlegal.com.

View the video on our website: mlmattorney.com or mlmlegal.com; or view it on Youtube.

In this hour-long video, Jeff Babener addresses network marketing industry topics such as:

-          Distributor raiding

-          Pyramid scheme

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Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing

Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing

If network marketing is such a powerful business model, why don’t business schools teach it in their curricula?

Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing. Bethany College, for example offers a network marketing certificate, as well as a marketing major with a network marketing emphasis. The college reports that it seeks to promote integrity, trust and transparency in network marketing.

Even earlier, Utah Valley State offered a course on network marketing using the book, Network Marketing: What You Should Know by Jeffrey Babener as course material. Seminars in network marketing have been presented at University of Illinois at Chicago, University of Texas at El Paso and University of Houston. Cases studies of direct selling companies have been utilized at the college and graduate level and numerous academic studies have been published pursuant to grants from the Direct Selling Education Foundation (DSEF).

Network marketing courses focus on developing leadership skills that aid in becoming successful in a MLM company. General topics include selling, distribution, advertising, referral marketing, personal sales organizations, the legal environment, and compensation plans.

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In everyday life, roughly nine out of ten successful people had a mentor.

In everyday life, roughly nine out of ten successful people had a mentor.

Multilevel marketing companies are built on the mentorship model where top-tier salespeople recruit salespeople below them to sell products and services. The top-tiered salesperson makes a commission on the products and services that they sell, as well as on the sales of those in their downline. This model encourages recruiting of new salespeople, while also allowing new recruits to have a mentor who will answer questions and provide examples of success.

In everyday life, roughly nine out of ten successful people had a mentor. Whereas, those who don’t have strong mentors in network marketing are those whom are more likely to fail or quit. Therefore, when it comes to choosing a sponsor/mentor, the best thing to do is to look for one that is seasoned, successful and willing to provide the critical network marketing mentorship that you need to be successful. And when it comes time for you to sponsor and mentor, be sure to train your recruits in the successful ways that you’ve been taught. Their success equates to your success.

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Tell us your story. How did you discover the network marketing industry?

Tell us your story. How did you discover the network marketing industry?

There are many ways that new consultants are initiated into the network marketing business. Some find or seek out MLM companies on the internet, while others get recruited by friends, family, co-workers, neighbors, acquaintances, or other people that they know.

MLM Attorney wants to know: How did you discover network marketing? Did you have family in the business and were always aware of the industry? Did you learn about an opportunity from an acquaintance? Do you seek out new network marketing companies or are you loyal to a long-standing company? Did you find a product that you liked and joined to get the product? Tell us your story. How did you discover the network marketing industry?

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Make sure your postcard (or sales materials) stand out in the crowd.

Make sure your postcard (or sales materials) stand out in the crowd.

Designing an attention-grabbing postcard to mail out to your contact list can be an effective and an inexpensive way to reach out to potential customers. Postcards are effective in one sense because they do not have to be opened by the recipient. A well-designed mailer can grab the reader’s attention and urge them to respond to a call to action. Here are seven tips to creating an effective postcard:

-          Design your postcard with a simple, yet effective, message. Make sure the headlines are big and bold, as well as attention-grabbing. Keep your text short and to the point. Place a word limit on yourself and stick to it. Don’t go overboard and write a novella.

-          Incorporate eye-catching, high quality photos and images that are royalty free. Search the web for websites that offer free access to royalty free images. There are many websites that will allow you to use their royalty free photos by simply signing up for a free account. Make sure that the images you choose are vivid and relevant to your content.

-          Integrate a timely message onto your postcard or sales material. Make sure you create a “call to action” by crafting a deadline or limited time offer. Simple statements such as “contact us within 30 days,” “respond by” or “act now” will urge the reader to act.

-          Include your name and/or the name of your business on the sales material. Make sure that you keep your branding consistent throughout each batch that is shipped so that your customers/potential customers will think of your company when they think of your product/service.

-          Enclose your contact information, such as your email address, phone number and website in your sales materials. Customers must know how you can be contacted. Also, it may seem obvious but, make sure you double check for any spelling or grammatical mistakes. It’s very common for errors to be printed and shipped on sales materials – one wrong number or letter can mean a wasted batch of postcards, not to mention wasted money.

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A full room of entrepreneurs listen to industry experts at the MLM Startup Conference in Las Vegas.

The next Starting and Running the Successful MLM Company Conference is already scheduled! On May 15th & 16th, 2014 we are hosting the MLM Conference for the 27th year! This is now our 67th annual conference (held almost consistently three times per year over the last 27 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener.

WHO?

Direct Selling Attorney, Jeff Babener, Founder of Babener & Associates and Sponsor of the MLM Startup Conference, has over 25 years of experience in the industry, representing companies such as Avon, Nikken, Melaleuca, Discovery Toys, Usana, and NuSkin.

MLM Industry Consultant, Mike Sheffield, with The Sheffield Group and Co-Sponsor of the MLM Startup Conference, has helped launch over 800 companies over the last 27 years.

Over the course of two days, you will hear from many leaders in the direct selling industry, who include:

Jeffrey A. Babener, of Portland, Oregon, Conference Chair and Sponsor, www.mlmlegal.com, is the principal attorney in the law firm of Babener & Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been advisor to such companies as Avon, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller Brush, Cell Tech, Kaire, Sunrider, Melaleuca, etc. He is a frequent lecturer and has been interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success, Entrepreneur, Kiplinger’s Personal Finance, Home Office Computing, Business Start-Ups, Wealth Builders and Money Maker’s Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener is also the author of the books, Tax Guide for MLM/Direct Selling Distributors, Network Marketer’s Guide to Success, The MLM Corporate Handbook, Network Marketing: Window of Opportunity and Network Marketing: What You Should Know. He is editor of one of most frequented network marketing educational web sites, www.mlmlegal.com.

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And yet another successful network marketing Conference! In our February 2014 MLM Startup Conference we have covered such topics as recruiting, software, legal, technology, capitalization, compensation plans, lead generation, and industry news. Speakers from all across the United States have lectured to entrepreneurs from all over the world. Our attendees have enjoyed learning about the vast and extensive world of starting a network marketing company. For the curious – or perhaps for those who have considered attending in the past – we’ve compiled a few pictures of our 66th national event. Take a look at the venue and check out the room full of MLM entrepreneurs just like you! Enticing? Visit our websites to learn more about the MLM Startup Conference in Las Vegas and to learn how you can attend our next event!

Eager network marketing entrepreneurs listen to industry experts throughout the day.

Las Vegas is a great place for the MLM Startup Conference. Once the attendees are finished for the day, a quick cab ride to the Strip allows for a delicious meal with like-minded entrepreneurs and a few rounds on the slot machines.

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Fill out the short survey below to receive two free tickets (worth $345.00!) to the next MLM Startup Conference in Las Vegas February 27th & 28th, 2014!

Fill out the short survey below to receive two free tickets (worth $345.00!) to the next MLM Startup Conference in Las Vegas February 27th & 28th, 2014!

As a distributor, can I use display booths to sell my company’s products? Is there a limit on the time I can spend selling at a booth?

First, check the company policies, as they will be the guiding rule. Most companies allow distributors to operate a booth at trade shows that are for the general public, such as boat shows, home shows, health shows, etc. However, most companies ask that distributors seek approval of the booth opportunity and they also insist on compliance with proper use of the company trademark and advertising. In addition,

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In celebration of our 66th annual conference, we are offering two complimentary tickets* – worth $345.00! – to attend the esteemed event in Las Vegas, Nevada.

MLMLegal.com Launches the Innovation Campaign for the February 27th & 28th, 2014 MLM Startup Conference!

Fill out the short survey here to receive two free tickets (worth $345.00!) to the next MLM Startup Conference in Las Vegas!**

For over 26 years MLMLegal.com and Babener & Associates has hosted the most prestigious MLM conference for executives of startup and existing direct selling companies. In celebration of our 66th conference, we are offering two complimentary tickets* – worth $345.00! – to attend the esteemed event in Las Vegas, Nevada.

In our ongoing effort to offer the absolute best network marketing conference available, we invite you to participate in our February 2014 Innovation Campaign. To receive your two free tickets, fill out our Innovation Campaign form below.

We invite the input, ideas and innovation from the very MLM company owners who are in the startup and launch phases of their companies. We strive to offer the best conference in the United States. MLMLegal.com always covers current issues and events at all of our conferences, but this time it is different! We want your input in the Innovation Campaign!

Are you an owner or executive of a startup of existing direct selling company? Do you want to attend the 66th Starting and Running the Successful MLM Company Conference for FREE?! Fill out our short survey below! Share with us your experience as a network marketing entrepreneur!

Fill out our Innovation Campaign form to receive your two free tickets today! Also visit this page for additional information on the February 27 & 28, 2014 MLM Startup Conference.

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The need for capital is in inverse proportion to your ability to recruit.

The need for capital is in inverse proportion to your ability to recruit.

This is the million dollar question. The need for capital is in inverse proportion to your ability to recruit. Your network marketing company will either have hired that talent or you will bring on a vice president of marketing to help search for key first leaders, typically under some type of Presidential Founder Program, which will include protocols for products and rewards to key first leaders.

Distributors should first search their “warm market,” that is to say, family, friends, work, church, clubs, etc. Surprisingly, if one looks at the top distributors of many companies, it will be noted that they did not have experience in MLM, but rather their success was driven by their passionate bonding with product, management, sales leaders, and vision of

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