This blog post is the companion post to the video Choosing the Right Product for Your MLM Company. The following is the transcript of MLM Attorney Jeff Babener’s own words:

Hi, I’m Jeff Babener of MLMLegal.com, and I’d like to talk to you today about how to get your product right the first time.

If your business is the machine and your software runs the machine then your product or service is, as the French would say, your reason for existence. In looking back on the history of the direct selling industry, a chicken and egg analysis makes it difficult to determine whether the business opportunity or product was the essential reason for commencement of the business. There are instances of both being true. The founders of Avon, Mary Kay, and Home Interiors came from successful experiences in marketing other products. They found a product suitable for their marketing talents. On the other hand, the founders of Nikken, Amazon Herbs, and Shaklee had a passion for bringing uniquely-new products to the world and direct selling became the best vehicle.

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This blog post is the companion post to the video MLM Startup Tips, Educational Resources, Answers to Network Marketing Questions. The following is the transcript of MLM Attorney Jeff Babener’s own words:

Hi, I’m Jeff Babener of MLMLegal.com, and I’d like to talk to you today about how to find MLM startup answers at you fingertips.

The umbrella term for the business is “direct selling.” Whether companies such as Tupperware, Amway, or The Pampered Chef practice a variety of business models, the business species is known as “direct selling.”

Under the direct selling umbrella you can find party plans, MLM or multilevel marketing, network marketing, and direct sales. The objective is always the same; however, to build a consumer products or services marking company that distributes through a vast network of sales persons, who sell both consumer products and services, as well as recruit and develop an even larger network of salespersons. Remuneration is paid on the sales volume of those downline recruited networks.

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CNBC Senior Stocks Commentator, Herb Greenberg, evoked the expertise of leading MLM attorney, Jeff Babener, in the Commentator’s blog post “How Multi-Level Marketers Dodged a Bullet.”

CNBC – January 9, 2013

In his article, Commentator Greenberg discussed the effect lobbying dollars spent by the Direct Selling Association (DSA) and Herbalife assisted in the exclusion of consultants from the Business Opportunity Rule, enacted by the Federal Trade Commission (FTC).

Attorney Babener’s (editor of www.mlmlegal.com and www.mlmattorney.com) widely read article titled “The New FTC Business Opportunity Rule – MLM/Direct Selling Exemption Recognized” was quoted saying:

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