The Next MLM Startup Conference Takes Place May 16 and 17, 2013 in Las Vegas

How to Start a MLM Company

May 16-17, 2013 - $195 (Second Attendee just $150) - Las Vegas

PORTLAND, OR–(Marketwired – May 07, 2013) – For more than 25 years, leading industry experts have educated the executives of starting and existing MLM, direct selling, network marketing, and party plan companies on how to structure their compensation plans, legalize their companies, recruit key employees and top-ranking distributors, develop business models, generate leads, fund their business, establish their website and technology platforms, better understand the direct selling industry, and so much more. View the conference flyer page at http://www.mlmlegal.com/srs2.html to learn more.

This is the original MLM Startup Conference — responsible for launching many industry-leading companies — perfected over the course of a quarter of a century to ensure the highest quality of information, the most knowledgeable experts and the most practical advice from practiced experts.

Over the course of two days, attendees will hear from more than a dozen industry experts who have served as “behind the scenes” advisors to many of the direct selling industry’s leading companies. A full list of speakers and their biographies/credentials can be found at http://www.mlmlegal.com/bio.html.

In addition, the conference will discuss the recent analysis article on the role of “personal use” in pyramid and direct selling analysis: “Herbalife: What Short Sellers Missed on the Way to the Press Conference… The Personal Use Issue in Pyramid Analysis; Who is an Ultimate User?”

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This blog post is the companion post to the video Choosing the Right Product for Your MLM Company. The following is the transcript of MLM Attorney Jeff Babener’s own words:

Hi, I’m Jeff Babener of MLMLegal.com, and I’d like to talk to you today about how to get your product right the first time.

If your business is the machine and your software runs the machine then your product or service is, as the French would say, your reason for existence. In looking back on the history of the direct selling industry, a chicken and egg analysis makes it difficult to determine whether the business opportunity or product was the essential reason for commencement of the business. There are instances of both being true. The founders of Avon, Mary Kay, and Home Interiors came from successful experiences in marketing other products. They found a product suitable for their marketing talents. On the other hand, the founders of Nikken, Amazon Herbs, and Shaklee had a passion for bringing uniquely-new products to the world and direct selling became the best vehicle.

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This blog post is the companion post to the video MLM Startup Tips, Educational Resources, Answers to Network Marketing Questions. The following is the transcript of MLM Attorney Jeff Babener’s own words:

Hi, I’m Jeff Babener of MLMLegal.com, and I’d like to talk to you today about how to find MLM startup answers at you fingertips.

The umbrella term for the business is “direct selling.” Whether companies such as Tupperware, Amway, or The Pampered Chef practice a variety of business models, the business species is known as “direct selling.”

Under the direct selling umbrella you can find party plans, MLM or multilevel marketing, network marketing, and direct sales. The objective is always the same; however, to build a consumer products or services marking company that distributes through a vast network of sales persons, who sell both consumer products and services, as well as recruit and develop an even larger network of salespersons. Remuneration is paid on the sales volume of those downline recruited networks.

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