We have hosted more than 70 national conferences on starting and running a direct selling, network marketing, MLM or party plan company. We have started and advised many of the leading companies in the industry and we have a “big picture” that may be difficult to find elsewhere. We are big believers in education and our website, www.mlmlegal.com, is hopefully evidence of this, with hundreds of articles, cases, statutes, and scores of videos. We take a particular satisfaction in helping entrepreneurs pursue their dreams and the consequence is often the creation of thousands of jobs and opportunities. And at our conferences, we have started many companies that are today, household names. It has been a pleasure and honor to assemble professionals in these conferences to assist individuals to create “something from nothing.”

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The MLM Startup Conference for Executives of Startup and Existing Direct Selling Companies takes place February 26 & 27, 2015 in Las Vegas. This is the 70th annual, two-day conference, featuring industry experts and invaluable tools for the MLM startup entrepreneur. Call our office to register or for additional information: 503-226-6600 or 800-231-2162.

The Next MLM Startup Conference Takes Place March 5 & 6, 2015!

The Next MLM Startup Conference Takes Place March 5 & 6, 2015!

HOW CAN I FIND OUT MORE?

Visit the website:

www.mlmlegal.com

Or, read visit our blogs:

http://mlmlegal.com/MLMBlog/ and http://mlmattorney.com/blog/

Extensive information about the conference can be found here.

Watch the MLM Startup Conference videos:

MLMlegal Releases New Film on MLM Startup Conference – Produced by Networkingstar.com

The MLM Startup Conference in Las Vegas

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The Next MLM Startup Conference Takes Place October 23 & 24, 2014!

The Next MLM Startup Conference Takes Place October 23 & 24, 2014!

The next Starting and Running the Successful MLM Company Conference will be held October 23rd & 24th, 2014!

For more than 27 years, leading industry experts have educated the executives of starting and existing MLM, direct selling, network marketing, and party plan companies on how to structure their compensation plans, legalize their companies, recruit key employees and top-ranking distributors, develop business models, generate leads, fund their business, establish their website and technology platforms, better understand the direct selling industry, and so much more.

The next MLM Startup Conference takes place held October 23rd & 24th, 2014 in Las Vegas. View the conference flyer page at http://www.mlmlegal.com/srs2.html to learn more.

This is the original MLM Startup Conference – responsible for launching many industry-leading companies – perfected over the course of a quarter of a century to ensure the highest quality of information, the most knowledgeable experts, and the most practical advice from qualified experts.

Over the course of two days, attendees will hear from scores of industry experts, and if they choose, can sign up to meet with the speakers for individual one-on-one time. A full list of speakers and their biographies/credentials can be found at http://www.mlmlegal.com/bio.html.

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No one can control all of the challenges that face the direct selling industry, but education and transparency is the best approach to discuss issues.

No one can control all of the challenges that face the direct selling industry, but education and transparency is the best approach to discuss issues.

We have a long-term perspective as a law office that has had three decades of experience in the MLM industry. In the last three years or so, developing trends have posed both opportunities and challenges for network marketing companies. Mr. Babener discusses a few of these opportunities and challenges (paraphrased from the DSWA interview with Nikki Keohohou) in this post.

As far as industry-wide opportunities are concerned, there has been an explosion in party plan companies. The party plan companies that we know and represent are doing quite well. There has been growth in the public recognition of these companies. This is due to large-scale events such as the 2009 Super Bowl where Avon was a primary sponsor. At the 2009 Super Bowl, Avon advertised their opportunity, not just their products, which was really a message to the country that our industry has something special to offer to everyone.

The internet has also helped push the industry in a positive direction in recent years. Social media and growing internet technology has enabled many companies to expand internationally.

However, this also means that the industry has a new challenge: coping with internet technology. Companies have to recognize the creative power of Facebook, Twitter and all of the other social media platforms. Companies have to find a balance between enabling their consultants the ability to be creative and protecting the brand. Protecting the brand presence in search engines, protecting against inappropriate medial/earnings claims and allowing consultants to work with social media, providing basic tools for distributors, are industry-wide challenges that require delicate balance.

In addition, we’ve seen some tension between new companies and distributors in recent years. There are some consultants who are too willing to jump ship and bounce from one company to another. Distributor raiding is undermining to the company and the opportunity, as well as to all of the consultants left behind.

On the other hand, we’ve seen some overreaching companies who’ve been bullying distributors, telling them what they can and cannot do. There will have to be a dialogue to figure out the common ground for what are reasonable expectations for distributors and what control companies can have over distributor actions.

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Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing

Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing

If network marketing is such a powerful business model, why don’t business schools teach it in their curricula?

Some colleges have noticed that network marketing is underrepresented in business schools and have been offering classes and certificates in network marketing. Bethany College, for example offers a network marketing certificate, as well as a marketing major with a network marketing emphasis. The college reports that it seeks to promote integrity, trust and transparency in network marketing.

Even earlier, Utah Valley State offered a course on network marketing using the book, Network Marketing: What You Should Know by Jeffrey Babener as course material. Seminars in network marketing have been presented at University of Illinois at Chicago, University of Texas at El Paso and University of Houston. Cases studies of direct selling companies have been utilized at the college and graduate level and numerous academic studies have been published pursuant to grants from the Direct Selling Education Foundation (DSEF).

Network marketing courses focus on developing leadership skills that aid in becoming successful in a MLM company. General topics include selling, distribution, advertising, referral marketing, personal sales organizations, the legal environment, and compensation plans.

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When we’re engaged by direct selling companies one of the first questions we hear is “Should we go international immediately?” This is an understandable question to ask because the internet has changed the way we do business. Clients who are selling services can offer those services globally in a seamless fashion.

Obviously, more challenges occur if they are selling tangible products because of the required approval process. There are customs issues, tax issues, etc. Our answer to companies, as a general matter, is that they need to consider the cost and expense of international expansion. Some companies will say, “We can’t hold off the sponsoring of distributors around the world.” And, some companies decide they really can’t afford the cost, saying “We’re just going to invite distributors from other countries to come to our website and sign up here in the U.S. We’re not going to deal with the tax issues, compliance issues, etc. We’re going to just try to stay below on the radar.” But is that practical? Practically, if you were to ask us for the right answer, this isn’t the right way to address international expansion since every country – just like the United States – has its own compliance regulations.

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Expert MLM Attorney Jeff Babener has just released a new video titled Unauthorized Medical Claims and FDA Issues. In the video, which took place at an MLM company compliance training event, Attorney Babener discussed the harm that can come from distributors who make unauthorized medical claims about the products that they sell.

Unauthorized medical claims, such as selling a product based on its ability to “cure cancer” is harmful to customers, the company and other distributors. Mr. Babener discusses the FDA’s perspective and the ramifications of making false claims, one of which is bringing harm to oneself and others. Watch this video to learn what claims you can and cannot make about the products you sell.

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Have you ever wondered if their is a recipe that successful MLM, direct selling, network marketing, and party plan companies have that make them a success? Expert MLM Attorney Jeff Babener knows the recipe for success for executives in network marketing. He shares a few in his new video: Factors that Make an MLM Company Successful.

More new videos are available directly on the MLMLegal.com homepage. Experienced MLM Attorney Babener offers many tips to emerging and startup companies on his website. The article “MLM Consulting: How to Build a Successful Direct Selling Company” and the FREE MLM Startup Manual offer additional information on achieving success in the competitive world of network marketing.

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Direct Selling News (DSN) recently posted the 2011 winners of the Bravo Awards. A round of applause goes to Amway, ViSalus and Nu Skin!

Doug DeVos, President of Amway, won the Bravo Leadership Award for putting people first. This includes Amway’s three million independent business owners. Direct Selling News offered the following statement as to why Amway and President DeVos were honored:

It is for this unwavering commitment to the people of Amway and his leadership role within the direct selling industry on the local, national and international levels, that Direct Selling News presented DeVos with the 2011 Bravo Leadership Award.

“Any time you’re recognized in your industry by your peers, it’s a tremendous honor,” says DeVos. “You want to be part of the team. So this is kind of like my teammates having a vote and saying ‘thanks’ in a very special way.”

ViSalus Science was honored with  the Bravo Growth Award. The founders were honored for saving the company from certain death. The DSN stated:

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Although AtHome America has not made any official statement on their website, the Direct Selling Association has reported that the company has gone out of business. The phone number posted on the company’s website – 1.800.928.4663 – is no longer active. Apart from the Direct Selling Association’s mention, no other information is available.