Every business should be concerned about market saturation. The direct selling industry is no different.

The direct selling industry thrives on marketplace competition in order to continue to deliver high-quality goods and services, especially as the population grows and consumer demands change.

In one significant legal case, regulators argued that a direct selling company was bound for failure by the prospect of saturation in the marketplace, both for product, as well as for distributor recruitment. In that landmark case, the court took notice of the concept of “saturation,” but it rejected the concept as an obstacle to success of the particular direct selling company involved. The court took note of a large market for particular products and explained that the direct selling company was merely taking its place in the competitive marketplace.

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The World Federation of Direct Selling Associations (WFDSA) has released its 2012 global direct sales statistics. In its document titled “Global Sales by Product Category – 2012” the WFDSA outlined the global sales of specific direct sales product categories.

In summary, out of 100% of global sales by product category, cosmetics and personal care products revealed the highest global percentage with 35% of global sales. Wellness products came in second place with 25% of global sales. Household goods and durables came in third, representing 14% of the global marketplace. Clothing and accessories came in fourth with a nine percent share of global sales. “Other” products represent four percent of global sales, while home care, as well as books, toys, stationary, etc. both held three percent of global sales. Home improvement products, utilities, and financial services all tied holding a two percent share in global sales. Lastly, foodstuff and beverages only held one percent of total global sales.

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The MLM industry doesn’t simply embody cosmetics and plastic containers anymore. Although cosmetics and nutritional products are still leading sellers in the MLM industry, new companies are coming up with new products all the time. Today, the direct selling industry offers nearly every product available to retail consumers, and new products and services are being offered all the time. One of the newest categories of service being offered by direct selling companies include energy products: electricity, natural gas, and green energy services, among others.

MLM companies are beginning to direct their attention towards men. The most famous, perhaps, is Man Cave. Direct selling is such a successful business model that even Donald Trump joined the bandwagon with his own MLM company, The Trump Network.

The Direct Selling Association has over 70 product and service categories offered by direct selling companies, from vacuum cleaners to coffee, from jewelry to insurance, from photography to cutlery. MLMLegal.com offers over 700 MLM company profiles in categories ranging from wine to emergency preparedness, from loans to greeting cards, to hobby and crafts.

There are a lot of choices with so many products and services being offered by direct selling companies. With so much to choose from, what are your favorite products (or services) to sell in your direct selling business? If you are a MLM customer, what products do you prefer to purchase?

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