Comparative Advertising – Guidelines to Live By

On January 3, 2012, in Advertising, Consulting, Direct Selling, Multi-Level Marketing, Network Marketing, Party Plan, by mlmattorney

The television networks and major advertising agencies have developed guidelines for comparative advertising. By following these guidelines, you should be able to legitimately utilize the power of comparative advertising:

1. Be sure that the intent and connotation of the advertisement is to inform and never to discredit or unfairly attack competitors or competing products.

2. If a competitive product is named, it should be one that is truly significant to competition.

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Comparative Advertising

On August 12, 2011, in Advertising, Consulting, Direct Selling, Multi-Level Marketing, Network Marketing, Party Plan, Recruiting, Social Networking, Trademark, by mlmattorney

With the rise of comparative advertising in the United States, litigation has followed further defining the rules. Industry leaders state that according to the rules, a comparative advertiser may generally use a competitor’s trademark when advertising the seller’s product, as long as the trademark is used in a truthful way; it is not likely to create confusion in the consumer’s minds as to the source of the product being sold.

Visit www.mlmlegal.com for more information on the legal environment.

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