If you missed the May 2013 MLM Starting and Running the Successful MLM Company Conference, or simply wanted to attend but couldn’t, we have another chance for you. MLM Attorney, Jeff Babener, Co-Host of the MLM Conference and Editor of MLMLegal.com will be hosting our next Conference October 24th & 25th, 2013 in Las Vegas! Get more information by reviewing the details below:
WHAT?
The next Starting and Running the Successful MLM Company Conference is quickly approaching! On October 24th and 25th, 2013 we are hosting the MLM Conference for the 25th year! This is now our 65th annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener.
WHO?
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Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which provided statistics for the percentage of direct sellers in the United States over the last five years.
In 2007, there were 15 million direct sellers. 15.1 million in 2008. 16.1 million in 2009. 15.8 million in 2010. And, 15.6 in 2011.
For more quick facts on the direct selling industry, visit mlmlegal.com or mlmattorney.com.
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What is the difference between MLM and direct selling? There is also network marketing… The World Federation of Direct Selling Associations (WFDSA) explains how you can tell the difference between a network marketing company and an MLM company, as well as, how to tell whether or not the company is legal.
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Percent of Sales by Major Product Group
2009 2010 2011
Home & family care/home durables 23.9 24.4 22.6
Wellness (weight loss products, vitamins, etc.) 22.8 23.0 24.1
Personal care 21.3 19.4 18.2
Services (travel, real estate, etc.) & other 18.4 19.2 20.7
Clothing & accessories 10.3 11.0 12.3
Leisure/education 3.3 3.0 2.1
Percent of Sales by Sales Strategy
2009 2010 2011
Individual/person-to-person 64.3 63.5 64.9
Party plan/group selling 25.4 27.9 30.9
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Direct Selling News has published the top direct selling companies in the world. Here is a list of the highest-selling top 20 companies, located in the United States, exceeding 100 million dollars in net sales.
$11.3 billion
$10.9 billion
$3.5 billion
$2.9 billion
$2.6 billion
$1.7 billion
Primerica Financial Services, Inc.
$1.1 billion
As we talk with companies, we’re often asked “Is there a level playing field for all types of compensation plans?” Whether they are binary, matrix or Australia 2-Up, and for products, whether they are the sale of financial services, educational products, health products and vitamins, the answer is “The same legal principals apply no matter what your compensation plan is and no matter what your product is.”
The basic legal principal and the question I’ll always ask is “What is it that people are paying?” and “Why are they paying it?” If you are selling a quality product at a fair price to consumers that use it, you are probably on the legitimate side. If it’s a program in which you are merely moving money or you are selling over-priced products to distributors who are buying only to qualify, then you probably have a pyramid scheme.
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Another successful MLM Conference has ended! Were you unable to join us? No problem! Come to our next conference, in Las Vegas, in October! (Reserved for the executives of startup and existing MLM companies!) Visit our website for more information! www.mlmlegal.com
The MLM Startup Conference in Las Vegas takes place October 25th & 26th, 2012!
October 25th & 26th, 2012 – 9:00AM-4PM, and one-on-one time with the speakers from 4PM-7PM, both days
The MLM Startup Conference is an educational conference for executives of startup and existing MLM, Network Marketing, Party Plan, and Direct Selling Companies. This conference has been in existence for over twenty years and is hosted by the industry’s leading experts.
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Well grasshopper, first thing is first. If it is not working, take a deep breath and ask yourself what parts of it are working and what parts are not. Chances are that you will discover, in the words of Yogi Berra, “The ball went right where I hit it.” It may be that you need to dissect your approach.
First, ask yourself if you really believe in the product. Do you believe in the company? Do you believe in its basic mission statement? If you are not passionate about the products and the company, it will show as you try to sell the products and services to consumers or to recruit others into the business.
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The MLM Startup Conference is quickly approaching. Be sure to register for your seat at this educational event! More information is provided here.
The Non-Recognition of Personal Use is a Disconnect from the BurnLounge Court Opinion and from FTC Positions on the Subject… It Creates an Unnecessary Cloud on the Business Model and Operation of Many Major Direct Selling Companies …
BurnLounge Opinion vs. Final Order Disconnect on Personal Use
By and large, the Court’s statement of opinion accepted the FTC position that BurnLounge was a pyramid. However, there was a disconnect between the opinion and the “personal use” language in the Final Order. In fact, the thrust of the opinion was not based on criticism of the sort of “personal use” by distributors so common in many leading direct selling companies. Instead, the thrust of the opinion was that the motivation for distributor purchases of “packages” was incidental to creating a market for company product or services; rather the true purpose for purchases was to buy into qualification for commissions in the opportunity … a classic allegation in pyramid schemes.
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