People have always asked the question, “Is this industry for real?” “Is MLM a real option for individuals out there?” Keep in mind we have about 15-16 million people in the United States, and more than 60 million people around the world involved in MLM.  Statistics have indicated that perhaps one in ten households have somebody who is doing multi-level marketing part-time.  Again, 90 percent of the people who are in network marketing are looking for auxiliary income.  This isn’t the industry to be looking for a full-time job, although many people have been successful in that way.  What we noticed recently is a change in the industry.

When the U.S. economy collapsed in 2009, we started seeing speeches and articles about how network marketers (we’re talking about companies that offer a real opportunity, with real products; not fly-by-night scams) have a hungry market for their opportunities. Avon recognized this. People started to talk about Plan B as the new Plan A as baby boomers saw downsizing at their jobs, as they saw their 401K’s and their pensions cut in half. Everybody was looking for an auxiliary source of income and they were looking for real activity. In 2009, something interesting occurred. Companies like Avon – that had very real opportunities to offer individuals during this very difficult economy – decided that this was their time to shine.  In the 2009 Super Bowl, for example, the programming led off with a commercial from Avon. Not for the cosmetics, but for the opportunity. This was a first for our industry. Interestingly enough, right after that commercial, the National Anthem was sung by Jennifer Hudson of Dream Girls. Coincidentally, Jennifer Hudson was a spokesperson for Avon… A very good move by the Manhattan-based company.

Other companies like Amway also saw the 2009 collapse as an opportunity to present real opportunities and to present their brand.  As a result, in 2009, we saw recruitment go up by the hundreds of thousands all over the country. People were looking for something real.  Thus, the answer is “yes.” Network marketing is a very real option for individuals. If you view the industry from the perspective of what is really being offered, which is a tremendous part-time opportunity, then you have come to the right place.

For more statistics on the direct selling industry, visit our webpage: One Minute MLM Startup Tips and An Overview of an Exciting Industry.

Or, watch the companion video to this blog post: Is the MLM Industry “for real” in the Business World?

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