What MLM, direct selling, network marketing, party plan companies have the most name recognition out of Direct Selling News (DSN) list of the Top 100 Direct Selling Companies in the World? We’ve picked ten companies that we believe people in the MLM industry will most likely recognize in the United States. If you think we need to add or remove a company from this list, let us know by commenting on this thread!

We can’t imagine that anyone that hasn’t heard of Avon. Avon is our first pick because of their massive annual net sales in the billions and the fact that the company has been around since the 1800s. Not only are Americans today aware of Avon, but so were the generations before us. Avon has become symbolic of the direct selling industry. Here is Avon Products’ statistical information provided by DSN:

Avon Products, Inc.

2011 Net Sales: $11.3 billion
Country: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care and Avon Naturals and mark™.

2010 Rank: 1
2010 Net Sales: $10.9 billion
Sales Method: Person-to-person
Compensation Structure: Single-level and multi-level
Products: Beauty, fashion jewelry, apparel
Markets: 100
Salespeople: 6.5 million
Employees: 42,000
Headquarters: New York, N.Y.
Executive: Sheri McCoy
Year Founded: 1886
Stock Symbol: AVP—NYSE
www.avon.com

Our second pick is Mary Kay. We chose Mary Kay because we believe the estimated 100,000 pink Cadillacs on the road are unforgettable. And with billions in sales, there is no one who doesn’t know the name Mary Kay. Here is Mary Kay’s statistical information provided by DSN:

Mary Kay Inc.

2011 Net Sales: $2.9 billion
Country: USA

Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skincare and color cosmetics products are sold in more than 35 countries around the world.

2010 Rank: 6
2010 Net Sales: $2.5 billion
Sales Method: Person-to-person
Compensation Structure: Single-level
Products: Cosmetics and personal care
Markets: 35
Salespeople: 2.4 million
Employees: 5,000
Headquarters: Addison, Texas
Executive: David Holl
Year Founded: 1963
www.marykay.com

Our third choice is Tupperware. Not only has this company been in business since 1946, it has been featured in many films. Most recently, the hilarious film Napoleon Dynamite. Tupperware’s name is so engrained into the minds of Americans that they often refer to all of their plastic storage containers as “Tupperware,” even if it’s not made by the company. Here is Tupperware’s statistical information provided by DSN:

Tupperware Brands Corp.

2011 Net Sales: $2.6 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products across multiple brands and categories through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home as well as beauty and personal-care products.

2010 Rank: 7
2010 Net Sales: $2.3 billion
Sales Method: Person-to-person and party plan
Compensation Structure: Single-level and multi-level
Products: Storage and serving products; beauty, personal care
Markets: 100
Salespeople: 2.6 million
Employees: 13,500
Headquarters: Orlando, Fla.
Executive: Rick Goings
Year Founded: 1946
Stock Symbol: TUP—NYSE
www.tupperware.com

Amway is our choice for the fourth most recognized company name in direct selling. Amway netted over ten billion in sales last year and has also had tons of media recognition. Amway could easily be in second, first or third place. However, we think most people, even those who are unfamiliar with direct selling, would recognize Avon, Mary Kay and Tupperware before Amway. What do you think? Here is Amway’s statistical information provided by DSN:

Amway

2011 Net Sales: $10.9 billion
Country: USA

Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million distributors. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skin care and color cosmetics, and eSpring water treatment systems. Alticor is the parent company of Amway.

2010 Rank: 2
2010 Net Sales: $9.2 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home care, wellness
Markets: 80
Salespeople: 3 million
Employees: 20,000
Headquarters: Ada, Mich.
Executives: Steve Van Andel and Doug DeVos
Year Founded: 1959
www.amway.com

The Pampered Chef is our fifth choice. With 500 million in net sales last year and products that are loved by direct sellers, this company easily makes it into the top five. Here is The Pampered Chef’s statistical information provided by DSN:

The Pampered Chef Ltd.

2011 Net Sales: $500 million
Country: USA

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: High-end tools for cooking and entertaining
Markets: 5
Salespeople: 65,000
Employees: 800
Headquarters: Addison, Ill.
Executive: Marla Gottschalk
Year Founded: 1980
Stock Symbol: BRK-A—NYSE
www.pamperedchef.com

PartyLite definitely has a place in the top ten. The company has great products and millions in net sales. Therefore, we’ve placed PartyLite in sixth place. Here is PartyLite’s statistical information provided by DSN:

PartyLite (Blyth)

2011 Net Sales: $500 million
Country: USA

Started by entrepreneur Mabel Baker with her single line of bayberry candles, PartyLite is now the world’s largest direct seller of candles and home fragrance products. The company was acquired by Blyth, Inc. in 1990.

2010 Rank: 21
2010 Net Sales: $545 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Candles, candle warmers, flameless fragrance, home accents, personal care, food
Markets: 18
Salespeople: 62,932
Employees: 1,056
Headquarters: Plymouth, Mass.
Executive: Robert B. Goergen Jr.
Year Founded: 1973
Stock Symbol: BTH—NYSE
www.partylite.com

In seventh place for name recognition in the direct selling industry is Shaklee. Shaklee has been around since the 1800’s and is know worldwide. This company is perhaps not the most commonly-spoken name in direct selling, but it sure has name recognition around the globe. Here is Shaklee’s statistical information provided by DSN:

Shaklee Corp.

2011 Net Sales: $515 million
Country: USA

Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

2010 Rank: 25
2010 Net Sales: $500 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Nutritional supplements, skin care, weight management, green cleaners
Markets: 8
Salespeople: 1.25 million
Employees: 750
Headquarters: Pleasanton, Calif.
Executive: Roger Barnett
Year Founded: 1956
www.shaklee.com

In eight place is Scentsy Group. Scentsy is a rapidly-growing company that has fabulous products. It’s recently expanded around the world and has caught the eyes of the editors of Forbes and Inc. 500 magazines. Here is Scentsy’s statistical information provided by DSN:

Scentsy

2011 Net Sales: $537 million
Country: USA

Scentsy Group is a rapidly growing, international party-plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value and a level of personalization they can’t find anywhere else. Scentsy Group owns the fragrance brand, Scentsy; the fondue brand, Velata; and the company has plans to launch more brands in the future.

2010 Rank: 33
2010 Net Sales: $382 million
Sales Method: Party plan
Compensation Structure: Multi-level
Products: Cosmetics, personal care, food and beverage, home décor, kitchenware
Markets: 5
Salespeople: 170,000
Employees: 1,000
Headquarters: Meridian, Idaho
Executives: Orville and Heidi Thompson
Year Founded: 2004
www.scentsy.net

In ninth place is ACN, Inc. This company is a world leader in telecommunications products, is known around the world, and grew into a multi-million dollar company since the 1990’s. Here is ACN’s statistical information provided by DSN:

ACN, Inc.

2011 Net Sales: $550 million
Country: USA

ACN is the world’s largest direct seller of telecommunications and essential services for residential and business customers, offering home phone service, high-speed Internet, wireless, mobile applications, television, home security and automation, computer support and energy.

2010 Rank: 20
2010 Net Sales: $553 million
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Telecommunications and energy
Markets: 23
Salespeople: 200,000
Employees: 1,300
Headquarters: Concord, N.C.
Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
Year Founded: 1993
www.acninc.com

In tenth place is Herbalife. Herbalife is a multi-billion dollar company, is in nearly 80 worldwide markets and is well-known for its charitable causes. Since the 1990s, Herbalife has made itself into recognizable brand worldwide. Here is Herbalife’s statistical information provided by DSN:

Herbalife Ltd.

2011 Net Sales: $3.5 billion
Country: USA

Herbalife is a global nutrition company that sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

2010 Rank: 5
2010 Net Sales: $2.7 billion
Sales Method: Person-to-person
Compensation Structure: Multi-level
Products: Cosmetics and personal care
Markets: 79
Salespeople: 2.7 million
Employees: 5,000
Headquarters: Los Angeles, Calif.
Executive: Michael O. Johnson
Year Founded: 1980
Stock Symbol: HLF—NYSE
www.herbalife.com

Out of the DSN‘s list of the top 100 MLM companies, we’ve offered you the ten that we believe possess the most name recognition. What do you think? The DSN‘s full list is here. Do you think there is a company more recognizable than those we’ve listed here? Let us know by commenting below!

For more information on the MLM industry, visit mlmlegal.com or mlmattorney.com.

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