Direct Selling News (DSN) recently posted the 2011 winners of the Bravo Awards. A round of applause goes to Amway, ViSalus and Nu Skin!

Doug DeVos, President of Amway, won the Bravo Leadership Award for putting people first. This includes Amway’s three million independent business owners. Direct Selling News offered the following statement as to why Amway and President DeVos were honored:

It is for this unwavering commitment to the people of Amway and his leadership role within the direct selling industry on the local, national and international levels, that Direct Selling News presented DeVos with the 2011 Bravo Leadership Award.

“Any time you’re recognized in your industry by your peers, it’s a tremendous honor,” says DeVos. “You want to be part of the team. So this is kind of like my teammates having a vote and saying ‘thanks’ in a very special way.”

ViSalus Science was honored with  the Bravo Growth Award. The founders were honored for saving the company from certain death. The DSN stated:

The ultra-premium lifestyle company delivering cutting-edge products through the Body by Vi™ 90-Day Challenge had a remarkable 579 percent increase over prior-year earnings, going from $34 million in net sales in 2010 to $231 million in 2011.

And just last month, ViSalus announced that first-quarter sales for 2012 were $136.7 million, an increase of $116.7 million over the prior-year period. In addition, the company reported 92,000 independent Promoters for the first quarter, compared to 16,000 for the same period in 2011.

Many thought ViSalus was destined for closure, but was quickly turned around. “[The] remarkable turnaround and growing success can be attributed to staying focused on a simple and social selling method revolving around the Body by Vi Challenge,” stated one of the founders.

Lastly, Nu Skin received the Bravo Humanitarian Award for touching the lives of millions of children and donating 257 million meals to hungry children worldwide. DSN offers the following statement:

For the real and tangible difference Nu Skin and its distributors, employees and customers have made and continue to make in the lives of malnourished children throughout the world, Direct Selling News presented the company with the 2011 Bravo Humanitarian Award.

“It is an honor to be recognized by Direct Selling News and to receive the Bravo Humanitarian Award,” says Truman Hunt, CEO of Nu Skin. “This industry has such a capacity for doing good throughout the world and we are pleased to be able to unite the Nu Skin family of distributors, customers and employees in innovative efforts that multiply our ability to nourish and uplift children around the world.”

There you have it, the 2011 Bravo Awards. For more information on these fantastic direct selling companies, and others, visit

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