Direct Selling News (DSN) recently posted the 2011 winners of the Bravo Awards. A round of applause goes to Amway, ViSalus and Nu Skin!

Doug DeVos, President of Amway, won the Bravo Leadership Award for putting people first. This includes Amway’s three million independent business owners. Direct Selling News offered the following statement as to why Amway and President DeVos were honored:

It is for this unwavering commitment to the people of Amway and his leadership role within the direct selling industry on the local, national and international levels, that Direct Selling News presented DeVos with the 2011 Bravo Leadership Award.

“Any time you’re recognized in your industry by your peers, it’s a tremendous honor,” says DeVos. “You want to be part of the team. So this is kind of like my teammates having a vote and saying ‘thanks’ in a very special way.”

ViSalus Science was honored with  the Bravo Growth Award. The founders were honored for saving the company from certain death. The DSN stated:

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As you may be able to tell, we are extremely excited to announce our 62nd national MLM Startup Conference! We’ve been hosting the event for over 25 years. We have perfected in such a way that attendees give us great feedback every single time. And, it’s such a valuable learning experience for any MLM, direct selling, network marketing, party plan, etc. company executive. You are welcome to come and join us in Las Vegas for the event. Read more about it below – including about how to register – and don’t forget to follow the links for more information! and Babener & Associates Announces Its 62nd National Starting and Running the Successful MLM Company Conference

The Conference Will be Held October 25th and 26th, 2012, Which is Quickly Approaching!

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Although AtHome America has not made any official statement on their website, the Direct Selling Association has reported that the company has gone out of business. The phone number posted on the company’s website – 1.800.928.4663 – is no longer active. Apart from the Direct Selling Association’s mention, no other information is available.


The next Starting and Running the Successful MLM Company Conference is quickly approaching! On October 25th and 26th, 2012 we are hosting the MLM Conference for the 24th year! This is now our 62nd annual conference (held almost consistently three times per year over the last 24 years). All executives/owners of MLM, direct selling, network marking, and party plan companies are welcome to attend. This is the original MLM Startup Conference, hosted and perfected by direct selling industry expert, MLM Attorney Jeff Babener.


Direct Selling Attorney, Jeff Babener, Founder of Babener & Associates and Sponsor of the MLM Startup Conference, has over 25 years of experience in the industry, representing companies such as Avon, Nikken, Melaleuca, Discovery Toys, Usana, and NuSkin.

MLM Industry Consultant, Mike Sheffield, with The Sheffield Group and Co-Sponsor of the MLM Startup Conference, has helped launch over 800 companies over the last 27 years.

Over the course of two days, you will hear from many leaders in the direct selling industry, who include:

Jeffrey A. Babener, of Portland, Oregon, Conference Chair and Sponsor,, is the Principal Attorney in the Law Firm of Babener & Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been advisor to such companies as Avon, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller Brush, Cell Tech, Kaire, Sunrider, Melaleuca, etc. He is a frequent lecturer and has been interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success, Entrepreneur, Kiplinger’s Personal Finance, Home Office Computing, Business Start-Ups, Wealth Builders and Money Maker’s Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener is also the author of the books, “Tax Guide for MLM/Direct Selling Distributors,” “Network Marketer’s Guide to Success,” “The MLM Corporate Handbook,” “Network Marketing: Window of Opportunity,” and “Network Marketing: What You Should Know.” He is editor of one of most frequented network marketing educational web sites,

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