What parts of the country do you think have the highest MLM sales? Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which outlines the total percent of annual sales by direct sellers in 2011. Here is an overview of their findings:
- 17.1% of sales come from the states of Washington, Oregon, California, Alaska, and Hawaii – the “West”
- 7.5% of sales come from the states of Montana, Idaho, Wyoming, Utah, Nevada, Colorado, Arizona, and New Mexico – the “Mountains”
The combined sales of the Western states are 24.6 percent.
- 7.5% of sales come from the states of North Dakota, South Dakota, Minnesota, Iowa, Nebraska, Kansas, and Missouri – the “West North Central Midwest”
- 14.3% of sales come from the states of Wisconsin, Michigan, Illinois, Indiana, and Ohio – the “East North Central Midwest”
The combined sales of the Midwestern states are 21.8 percent.
- 14.0% of sales come from the states of Texas, Oklahoma, Arkansas, and Louisiana – the “West South Central”
- 5.3% of sales come from the states of Kentucky, Tennessee, Mississippi, and Alabama – the “East South Coast”
- 17.5% of sales come from the states of Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Delaware, Maryland, and DC – the “South Atlantic”
The combined sales of the South are 36.8 percent.
- 12.6% of sales come from the states of New York, Pennsylvania, New Jersey, and Connecticut – the “Middle Atlantic”
- 3.6% of sales come from the states of Vermont, Maine, New Hampshire, Massachusetts, and Rhode Island – “New England”
The combined sales of the Northeast are 16.2 percent.
Surprisingly, the Southern states lay claim to a higher percentage (36.8%) of direct selling sales than the West (24.6%), which contains states that are well known for their involvement in the MLM (such as Utah).