What parts of the country do you think have the highest MLM sales? Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which outlines the total percent of annual sales by direct sellers in 2011. Here is an overview of their findings:

- 17.1% of sales come from the states of Washington, Oregon, California, Alaska, and Hawaii – the “West”

- 7.5% of sales come from the states of Montana, Idaho, Wyoming, Utah, Nevada, Colorado, Arizona, and New Mexico – the “Mountains”

The combined sales of the Western states are 24.6 percent.

- 7.5% of sales come from the states of North Dakota, South Dakota, Minnesota, Iowa, Nebraska, Kansas, and Missouri – the “West North Central Midwest”

- 14.3% of sales come from the states of Wisconsin, Michigan, Illinois, Indiana, and Ohio – the “East North Central Midwest”

The combined sales of the Midwestern states are 21.8 percent.

- 14.0% of sales come from the states of Texas, Oklahoma, Arkansas, and Louisiana – the “West South Central”

- 5.3% of sales come from the states of Kentucky, Tennessee, Mississippi, and Alabama – the “East South Coast”

- 17.5% of sales come from the states of Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Delaware, Maryland, and DC – the “South Atlantic”

The combined sales of the South are 36.8 percent.

- 12.6% of sales come from the states of New York, Pennsylvania, New Jersey, and Connecticut – the “Middle Atlantic”

- 3.6% of sales come from the states of Vermont, Maine, New Hampshire, Massachusetts, and Rhode Island – “New England”

The combined sales of the Northeast are 16.2 percent.

Surprisingly, the Southern states lay claim to a higher percentage (36.8%) of direct selling sales than the West (24.6%), which contains states that are well known for their involvement in the MLM (such as Utah).

For more information on the direct selling industry visit mlmlegal.com and mlmattorney.com.

1 Response » to “Percent of MLM Sales by Census Region”

  1. Bill says:

    These are very good stats and help know where to put my efforts when I market. There are some services that will give me Geo Location leads so this information will really help me target the best markets. Thanks

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