What parts of the country do you think have the highest MLM sales? Recently, the Direct Selling Association released its U.S. Direct Selling in 2011 Fact Sheet [PDF] which outlines the total percent of annual sales by direct sellers in 2011. Here is an overview of their findings:

- 17.1% of sales come from the states of Washington, Oregon, California, Alaska, and Hawaii – the “West”

- 7.5% of sales come from the states of Montana, Idaho, Wyoming, Utah, Nevada, Colorado, Arizona, and New Mexico – the “Mountains”

The combined sales of the Western states are 24.6 percent.

- 7.5% of sales come from the states of North Dakota, South Dakota, Minnesota, Iowa, Nebraska, Kansas, and Missouri – the “West North Central Midwest”

- 14.3% of sales come from the states of Wisconsin, Michigan, Illinois, Indiana, and Ohio – the “East North Central Midwest”

The combined sales of the Midwestern states are 21.8 percent.

- 14.0% of sales come from the states of Texas, Oklahoma, Arkansas, and Louisiana – the “West South Central”

- 5.3% of sales come from the states of Kentucky, Tennessee, Mississippi, and Alabama – the “East South Coast”

- 17.5% of sales come from the states of Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Delaware, Maryland, and DC – the “South Atlantic”

The combined sales of the South are 36.8 percent.

- 12.6% of sales come from the states of New York, Pennsylvania, New Jersey, and Connecticut – the “Middle Atlantic”

- 3.6% of sales come from the states of Vermont, Maine, New Hampshire, Massachusetts, and Rhode Island – “New England”

The combined sales of the Northeast are 16.2 percent.

Surprisingly, the Southern states lay claim to a higher percentage (36.8%) of direct selling sales than the West (24.6%), which contains states that are well known for their involvement in the MLM (such as Utah).

For more information on the direct selling industry visit mlmlegal.com and mlmattorney.com.

Share what you like!Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on StumbleUponShare on TumblrPin on PinterestShare on RedditEmail this to someone

1 Response » to “Percent of MLM Sales by Census Region”

  1. Bill says:

    These are very good stats and help know where to put my efforts when I market. There are some services that will give me Geo Location leads so this information will really help me target the best markets. Thanks

Leave a Reply