Why Millions of People Are Getting Involved
Although network marketing isn’t for everybody, millions of people from all walks of life consider it to be the right opportunity at the right time. The fact is, becoming an independent distributor can fill important needs and fit within the time and money limitations many people face.
Practically No Investment Necessary
Most companies require only the purchase of a modestly-priced startup kit ($25 to $100) to join.
The Chance to Own a Business
Because network marketing can easily be done part-time, and worked around a full-time job, it gives people who work for someone else the chance to own their own businesses and jump into the world of entrepreneurship without the major economic and time investments that traditional business models require. In this world, they are rewarded for risk-taking, and have control over their working environments.
Earn Additional Income and Potential Tax Benefits
Network marketing allows people to earn extra income in their spare time, or even create a full-time, high-paying career. Plus, they may enjoy some very real tax benefits through operating their own home businesses. See our tax page for more information on how you can benefit from being a distributor.
An Idyllic Home-Based Business
The vast majority of network marketers run their businesses from their homes, making it perfect for those who want to earn extra income, yet still spend time with their families.
In an age in which we find ourselves “cocooning” into our own homes, one of the greatest attractions network marketers point to is the additional plus of social networking. Because this is a people business, distributors make many new friends and acquaintances.
Every network marketing company gives its distributors recognition for their achievements. Thanks to this recognition, many distributors have found new self-esteem.
In Tune with the Times
With the nation’s leaders imploring citizens to become financially empowered and to take responsibility for their own financial destiny, and with the majority of new jobs coming from small business enterprises, networkers are becoming increasingly aware that they are in tune with the times.
Why They Do It…
And so, if you are trying to capitalize on the excitement and interest in this new class of entrepreneurs to recruit and build your network marketing business, you might want to know what motivates networkers to join with you, stay with you or, unfortunately, to leave you behind. Although the earnings opportunity is always a given for networkers, you might be surprised to find out that non-monetary factors are, perhaps, the most critical to building your business.
According to the Direct Selling Association, the five top reasons why people join network marketing companies are:
1. I like and believe in the product. (90 percent)
2. I like being my own boss. (73 percent)
3. I like working at home. (64 percent)
4. The harder I work, the more I make. (54 percent)
5. I enjoy selling. (49 percent)
Another study by the DSA looked at the top reasons that motivate network marketers to stay with their companies. Again, the most important reasons are relationship based:
- Favorable response to product.
- Favorable response to the company’s management leaders.
- Favorable response to the top distributor leaders in the sales force.
- Identification with the company vision or purpose.
- Satisfaction with the amount of earnings.
And finally, a study by a major direct selling company attempted to discover why networkers leave their company, and it found the following top factors that drove them away, all relationship weaknesses:
- Poor communication with the sales force.
- Inferior support for the distributor force.
- Inadequate leadership in the company.
- Lack of training.
It’s the Relationship, Stupid!
As you build your network marketing business, you will soon find that it is an art and not a science. And yet, if you pay attention to the trends that cause individuals to be interested in a network marketing opportunity, and if you pay attention to the factors that motivate networkers to join you and stay with you, your chances of success will be vastly improved. So, good luck!