MLM/Direct Selling/Network Marketing: Billions of Participants Make for a
By Jeffrey Babener, © 2012 / 2013
People have always asked the question, "Is this industry for real?" "Is direct selling/network marketing a real option
for individuals out there?" Keep in mind we have nearly 16 million people in the United States selling consumer
products and services in the range of $30 billion and more than 90 billion people around the world doing this with
sales exceeding $150 billion. This activity penetrates the fabric of our society. Earlier statistics, presented by the
Direct Selling Association, have indicated that, perhaps, one in ten households have somebody who is doing this
In today’s constant discussion of the competitiveness of the U.S. in the global economy, don’t sell the U.S. short.
The U.S. is the undisputed leader, accounting for 20 percent of the world revenue. In the other leading markets in
Japan, China and Europe, the U.S. companies shine as the dominant players. In a world where the U.S. is looking
for every example of where it leads and creates new economic opportunities globally, ranging from Apple to
Google, to Amazon.com to Twitter, it is the U.S. that effectively invented the concept of direct selling/network
marketing and exported the concept to the rest of the world. Global and N.Y. Stock Exchange traded companies
like Avon, Tupperware, Herbalife, Primerica, etc. are only a few of the U.S. companies that have exported
"economic democracy" to millions and millions of individuals in industrialized, emerging and third world economies.
And at home, here in the U.S., the network marketing industry has been a lifeline for millions to make that mortgage
payment or education savings or to bridge the gap between a "barely getting by" life to one with less stress and
perhaps even robust and enjoyable.
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