Kiss That Frog! – Personal Communication
Let’s talk a little bit about "Frogs and Networking," but you’ll have to indulge a short explanation to make the
At any one time, there are hundreds of network marketing companies. They have been billion dollar companies that
are household words, and they have been Mom and Pop businesses you have never heard of. What sustains them
all is obviously sales, but what fuels their success is the ability of their distributors to recruit. And at the foundation
of all recruiting is good communication and people to people bonding.
Technology is changing the game, but don’t sell short the old fashion hug or handshake as the best bonding and
recruiting machine yet invented.
So, what’s the impact of the high tech tools like the internet on your success in recruiting? Well, our experience
suggests that we definitely have a step forward in communication, but not necessarily in closing the sale or recruit.
There is no substitute for what is often referred to as "pressing the flesh." This is a people business and human
contact is the thing that cements the bond.
With the advent of television, a famous media observer, Marshal McLuhan coined an interesting observation. He
said, "the medium is the message." Unless you are a university professor, that one may leave you puzzled. But
actually, what he was probably saying was that "the way in which you say something may be as important as what
So when you send your message by spam, when you send your message by an automated telephone device, when
your recruits respond to your ads by calling and being greeted by a voicemail or answer machine, when their email
is returned like a boomerang by an autoresponder….when they are greeted by an amazing array of technological
communications devices, is it any surprise that you lose the recruit, someone who might have been pivotal in helping
build your sales organization.
This is not to say that numbers are not important. The rule in the sales world has always been that you have to
expect a lot of no’s if you are expecting to get a yes. In other words, you have to kiss a lot of frogs if you are going
to marry a prince.
One ingenious networker applied the frog kissing principle to network marketing. The message is hands on, and
this old MLM fairytale is entitled Network Marketing and Frogs. The tale goes something like this:
You’ve got to kiss a lot of frogs to meet a prince.
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