How to Build a Successful Direct Selling Company
By Jeffrey Babener, © 2013
Start with a Dream
Although it starts as a dream for many, history validates that the building of a successful direct selling, network
marketing, mlm or party plan company can become a reality. Witness: Avon that started from a door to door bible
sales business to Primerica, which evolved from the dreams of a football coach to applying direct selling principles
to insurance sales, to Amway that started with two entrepreneurs mixing biodegradable soap in a bathtub to create
a global giant.
Ten Rules to Keep in a Very Safe Place
The umbrella term for the business is "direct selling." Whether it is the variety practiced by Tupperware or Amway
or Nikken or The Pampered Chef, it still is in the business "species" known as direct selling. Under that umbrella is
found party plans, MLM or multilevel marketing, network marketing and direct sales. The objective is always the
same, however...build a consumer products and/or services marketing company that distributes through a vast
network of salespersons who sell both consumer products and services, as well as recruit and develop an even
larger network of salespersons to sell, and for which remuneration is paid on the sales volume of those "downline"
Although a significant force with upwards of $30 billion in U.S. sales and $100 billion plus in worldwide sales, it is
nevertheless an ultra niche industry with its own culture and formatting. Those who understand this focused
culture and business model can prosper, and others will be "strangers in a strange land."
Although it may look straightforward, starting the successful MLM business is no simple matter. A methodology
course could fill a library. A practical advice primer could fill books. The following is an essentials sampler from an
industry tour guide, a professional MLM Consultant and MLM Law Professional who has spent two decades as a
"consigliore" or trusted business and legal advisor to legions of leading direct selling companies. Those companies
have started in back bedrooms and garages and have grown and ranged in size from mom and pop boutique
businesses to multi-national, multi-billion dollar conglomerates.
If you are looking for detailed insight from this author, attend a conference sponsored by www.mlmlegal.com,
Starting and Running the Successful MLM Company, or read one of two books by the author, Starting and Running
the Successful MLM Company or Network Marketing: What You Should Know. (Legaline Publications,
1-800-231-2162 or visit www.mlmlegal.com) However, for purposes of a "to do" list, consider the following very brief
but very practical tips on starting the successful MLM company. Each of these factors is so critical that each one
might be placed on the "make it or break it" list. These ten tips are obviously not good enough to warrant being
etched on tablets on top of a mountain in the Sinai desert, but they are worthy of being tucked into your MLM
"bible" somewhere between "Solicitations" and "Celebrations."
1, 2, 3, 4, 5, 6
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© Jeffrey Babener, 2013
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