Jeffrey A. Babener, of Portland, Oregon,, is the principal attorney in the law firm of Babener &
Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been a key
advisor to such companies as Avon, Herbalife, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller
Brush, Cell Tech, Enagic, Sunrider, Melaleuca, Nerium International, etc. He is a frequent lecturer and has been
interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success,
Entrepreneur, Kiplinger's Personal Finance, Home Office Computing, Business Start-Ups, Direct Selling News
Magazine, and Money Maker's Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener
is also the author of the books; Tax Guide for MLM/Direct Selling Distributors, Network Marketer's Guide to
Success, The MLM Corporate Handbook, Network Marketing: Window of Opportunity, and Network Marketing: What
You Should Know (used as the college curriculum textbook at Utah Valley State course on network marketing). He
is editor of one of most frequented network marketing educational web sites, He has served as
Chair of more than 70 national conferences on starting and running the direct selling company. He serves on the
Lawyers Council and Government Relations Committees of the Direct Selling Association (DSA), and he has served
as General Counsel and on the board of the MLMIA (Multilevel Marketing International Association). He has
lectured at major industry trade meetings and at such educational institutions as the Univ. of Illinois, University of
Texas, University of Houston, etc. He is a graduate of the University of Southern California Law School where he
served as an editor of the USC Law Review, followed by the appointment as a law clerk to Hon. David Williams, U.S.
District Court for the Central District of California.

A number of Babener & Associates client companies have been success stories over the last several
decades, including several billion dollar and NYSE companies such as Avon, Herbalife, NuSkin, Usana.
Other successful companies, to which the law firm has provided varying level of advisory, have included
Melaleuca, Nikken, Enagic, Discovery Toys, Amazon Herbs, TriVita, Nerium International, Shaklee, PrePaid
Legal, Tupperware, Primerica, Arbonne, Longaberger, Excel Communications, ACN, etc.

Mr. Babener has served as lead trial counsel for multiple cases on direct selling throughout the U.S. Further
background material on direct selling will be found at the website,, where he is editor.
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